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We’re Celebrating! UDT Wins Again at the World Travel Awards

It’s time to pop open that special bottle of Dom Pérignon!

At Ultimate Driving Tours, we are thrilled to announce that we have won the title of Europe’s Leading Luxury Driving Tour Operator 2024 at the prestigious World Travel Awards. Let’s take a quick look at what this means and why it’s worth raising a glass or two.

A Porsche 911 on a country road overlaid with a graphic showing the World Travel Awards logo

Image: Ultimate Driving Tours

The World Travel Awards: a benchmark for excellence

Since 1993, the renowned World Travel Awards has celebrated excellence across key sectors of the travel, tourism and hospitality industries. Receiving an award is seen as a badge of industry excellence.

This year, we stood among tough competition and are honoured to have come out on top as the best luxury driving tour operator in Europe for the fourth consecutive year.

Not only is this a significant award to add to our growing collection of media and industry recognition, but it’s deserved recognition for our dedicated team who work hard throughout the year to seamlessly deliver superlative adventures.

A group of people stand outside a luxury villa flanked by Ultimate Driving Tours supercars

Image: Ultimate Driving Tours

A quick look at what made 2023 a special year

This award comes off the back of a truly amazing 2023 season, in which records were broken and we achieved some huge milestones, with more than 340 guests hosted across 39 tours.

In addition to celebrating all-new experiences such as the exhilarating Las Vegas Grand Prix in November, we also welcomed another new addition to our supercar fleet with the arrival of our Aston Martin Vantage F1 Roadster.

We continued to expand our team and tours, and uncovered some breathtaking hidden gems that have become key parts of our itineraries. For example, the luxury spa retreat of Schloss Elmau hidden high in the Bavarian Alps was an astounding find and is already a new guest favourite. You can read more about this and explore the full highlights of last year in our 2023 tour season reflection.

A red Ferrari 488 Spyder cruising on a highway next to a beautiful alpine lake

Image: Ultimate Driving Tours

Join us for an award-winning tour that exceeds all expectations

Every one of our bucket-list tours combines the height of luxury accommodation, dining and hospitality with unrivalled exploration in a unique fleet of latest-release supercars. Exclusive events, magnificent scenery and pure unadulterated fun, all in a bespoke adventure built specifically for you.

If you want to experience these award-winning European driving holidays for yourself, there’s plenty of opportunity to join us in 2024 and beyond.

To learn more about our tours, talk to our expert concierge team today.

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